Wednesday, September 5, 2018

Article headline image. Paul Truesdell on

Posted in  Transparency, Open-Minded, Ignore Stupid People, Simple Questions

We are not only open-minded when it comes to investment advice and management, we are radical about being open-minded, transparent, fair, and affordable.

And that’s a good thing because we are following what we believe is mutually right for our clients and ourselves. We will not follow the massive herd of those who are fake fiduciaries and claim that assets under management (AUM) represent a fee. AUM is a slow bleed commission; always was and will be.


It is critical to be believable by those who are prospective and active clients. When one deceives themselves that’s one thing, but deceiving others into believing something that is blatantly not true should raise the issue of fraud. When you do what you do in clean, clear, and concise terms, the chance for misunderstanding is reduced for nearly all.

And so the question is this: Are you open-minded?

Let’s begin with a few simple questions:

Why should anyone pay more for anything based on their income or net worth?

Why should anyone, when all things are equal, receive less because they have less?

Is there ever a time when one should refuse to pay for services rendered as agreed upon beforehand?

Does it take any more time or effort to push a button on a keyboard for one person over another?

Why do salespeople call themselves planners, consultants, coaches, and advisors?

Do not let others stand in your way.

Those who say things like:

  • It’s too good to be true,
  • There’s no such thing as a better way, or
  • My person is better because I pay nothing,

... should be ignored and avoided.

If you are like us, you do things in your own unique way. You are open-minded, brutally honest with yourself, and never let fear get in the way of doing what is right.

Blunt truth, radical transparency, and mutual respect build strong and professional relationships.

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